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In april 2000, ford motor co announced a shareholder value enhancement plan (vep) to significantly recapitalize the firm's ownership structure ford had accumulated $23 billion in cash reserves and under the vep would return as much as $10 billion of this cash to shareholders. See douglas birsch and john h fielder, the ford pinto case: a study in applied ethic's, business, and technology, 1994 6 see wheeler, supra note 4, at 15 7 id 8. Ford motor company's value enhancement plan (a) what problems is the vep designed to solve ford had accumulated $23b in cash and reserves by april 14, 2000. Ib 92c0 mim/mib corporate finance assignment guidelines case study: ford motor company’s value enhancement plan (vep) as was announced during the first class in january (and stated in the module outline) you are required to submit a written assignment.
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